A recruiter once told me she hated hiring for sales and marketing leadership because sales people are sellers and marketers know how to market. She had a hard time figuring out which ones were really good and which ones were just telling a story. Good for us that so few recruiters are experts who specialize in these disciplines.
As a firm that exclusively hires in sales and marketing, we have a unique bird’s-eye view into various industries, organizations and talent that all attack the opportunity differently. By fluidly moving in and out of companies, and engaging with some of the most brilliant minds in business, we are naturally seeing what works and what doesn't. Our ecosystem informs our expertise.
The purpose of this Field Guide is to help our community navigate through the biggest themes impacting marketing and put forward solutions and ideas that will inspire new ways to build your organizations and rethink the talent needed to grow your business.
There is a lot in this twenty-two page guide so let me share two quick notes on who we wrote it for and how to approach.
We hope you find our Field Guides useful as you build your magnificent revenue ecosystems. While other recruiters may feel perplexed by these challenging roles, we are obsessed and feel lucky to be working with leadership that has the ability to lift or transform a company with their exceptional talent.
